AMD R9 Series + Battlefield 4 Promotion: Official Q & AFollow

Hello everyone,
I don’t mean to be spamming, just simply trying to share the information below with as many of our fans as possible. I hope you’ll find this official Q & A and the various links helpful:

Q: Why doesn’t AMD and their board partners include games with all product SKUs like some of your competitors?
A: AMD is committed to the gaming community and believes in maximizing choice for our customers. For example, this could mean choosing between a deluxe GPU bundle, a premium bundle, or a “stand-alone” card.

Q: I’ve heard that the AMD Radeon™ Battlefield 4™ promotion was applicable to all AMD Radeon™ R9 Series GPUs. But now I’m hearing that it’s only on select R9 Series GPUs. Which is true?
A: AMD’s board partners, including Sapphire, XFX, MSI, Asus, HIS, Gigabyte and others, will be identifying select AMD Radeon™ R9 290X, R9 290, R9 280X, R9 270X and R9 270 SKUs for the Battlefield 4™ promotion. Please visit www.amd.com/battlefield4 for a regularly-updated list of specific models that include Battlefield 4™ with the purchase of an AMD Radeon™ R9 Series GPU.

Q: Why weren’t all the AMD Radeon R9 Battlefield 4 promotion SKUs available in e-tail and retail on November 13th?
A: AMD is committed to the gaming community and believes in offering choice to consumers. AMD will be providing board partners with Battlefield 4â„¢ game codes which they can use for promotions in accordance with their product schedule. As a result, not all board partners will release bundled SKUs on the same day.

Q: I bought an AMD Radeon™ R9 Series GPU prior to the introduction of the Battlefield 4™ promotion on November 13, 2013. Shouldn’t early adopters get codes?
A: AMD was unable to deliver this promotion prior to November 13th due to contractual obligations between EA/DICE and AMD. Due to the terms and conditions of this promotion, customers who have purchased an AMD Radeon™ R9 Series Graphics card prior to November 13, 2013 are not eligible to receive Battlefield 4 game codes. But as a gesture of goodwill to our most loyal fans, we’ll be giving away in a random draw 1000 Battlefield 4 game codes in the coming weeks. Follow www.facebook.com/amdgaming or www.twitter.com/amdradeon for more information on this upcoming promotion.

Q: I bought an AMD Radeon™ R9 Series GPU on November 13 (or later) because of this Battlefield 4™ promotion, but I didn’t receive a key. Shouldn’t I be eligible?
A: To maximize consumer choice in the marketplace, AMD gives its board partners the ability to decide which specific models come bundled with a copy of Battlefield 4™ as well as which resellers will carry those models with the bundle. We understand that this distinction was not made clear upon program introduction, and AMD moved quickly to clarify the promotion conditions. As a gesture of goodwill to our most loyal fans, we’ll be giving away in a random draw 1000 Battlefield 4 game codes in the coming weeks. Follow www.facebook.com/amdgaming or www.twitter.com/amdradeon for more information on this upcoming promotion.


Edited, Nov 18th 2013 4:59pm by Warsam71

Hello Shaowstrike,

They should contact the manufacturer and provide proof of purchase. And to play it safe, they can PM me directly to ensure both ends are covered - just in case :-)

Quick update...

The links to XFX and Sapphire in the landing page (www.amd.com/battlefield4) are now live. Make sure to click on the "Learn More" links for more details on how to order your video card.