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#1 Apr 13 2013 at 8:45 AM Rating: Excellent
Jophiel
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I love this news story so much.
Madison.com wrote:
Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix.

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy. In past ads, the character was played by an actor in foam costume and had little to say or do besides crashing through a wall with a big, smiley face.
[...]
Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's character so people can relate to him.

"He said a few things here and there (in the past), but he really didn't have a developed personality," she said.

Because somewhere in the world there was a guy saying "But what of Kool-Aid Man's other life, beyond the crushed walls? What are his hopes? What are his inner demons? What lies behind the painted glass smile? Can I buy Kool-Aid without knowing these things?"

Also that image of him looks unholy. Like he's barely being held together by some unstable process and the look on his face reflects his tortured knowledge that his time is limited.

Edited, Apr 13th 2013 9:47am by Jophiel
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#2 Apr 13 2013 at 8:48 AM Rating: Excellent
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Now I'm going to have to re-write the Kool-Aid man's back story. Sigh.
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#3 Apr 13 2013 at 9:12 AM Rating: Excellent
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This sounds like an advertisement campaign they spent too much time thinking and talking about.
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#4 Apr 13 2013 at 9:20 AM Rating: Good
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His Excellency Aethien wrote:
This sounds like an advertisement campaign they spent too much time thinking and talking about.

This!
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#5 Apr 13 2013 at 9:37 AM Rating: Good
Guenny
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I think we're just jealous that we weren't the ones paid to do this.
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#6 Apr 13 2013 at 10:39 AM Rating: Excellent
Xsarus
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I like to think the meeting went something like this:

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#7 Apr 13 2013 at 10:56 AM Rating: Good
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Guenny wrote:
I think we're just jealous that we weren't the ones paid to do this.


I know I am.
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#8 Apr 13 2013 at 10:59 AM Rating: Good
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That new image is rather unsettling.
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#9 Apr 13 2013 at 11:03 AM Rating: Excellent
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Guenny wrote:
I think we're just jealous that we weren't the ones paid to do this.
I'm really not. Endless meetings with clients who all have to have an opinion on everything because they're the boss and that's what they do, throwing around things like "make it more hip" and "it needs to POP more" and similarly vague and meaningless statements. Meanwhile you're slowly whittled down until you're little more than a tool in the hands of an idiot with no idea of design, what looks good or how to reach the right audience.
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#10 Apr 13 2013 at 11:07 AM Rating: Excellent
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I'm jealous cause my job contains just as much ******** at a fraction of the salary lol
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#11 Apr 13 2013 at 11:30 AM Rating: Good
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I feel sorry for you then because clients like that drain my will to live.
Luckily there are more clients who actually listen to what the designer has to say here and you can actually make something good looking.
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#12 Apr 13 2013 at 11:52 AM Rating: Excellent
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His Excellency Aethien wrote:
Guenny wrote:
I think we're just jealous that we weren't the ones paid to do this.
I'm really not. Endless meetings with clients who all have to have an opinion on everything because they're the boss and that's what they do, throwing around things like "make it more hip" and "it needs to POP more" and similarly vague and meaningless statements. Meanwhile you're slowly whittled down until you're little more than a tool in the hands of an idiot with no idea of design, what looks good or how to reach the right audience.
http://sharpsuits.net/Home

Edit: Also, this: http://theoatmeal.com/comics/design_hell

Edited, Apr 13th 2013 1:53pm by Spoonless
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#13 Apr 13 2013 at 12:05 PM Rating: Good
lolgaxe
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I think the most important question we should be asking ourselves is whether this is canon any longer?
Screenshot

Edited, Apr 13th 2013 2:05pm by lolgaxe
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#14 Apr 13 2013 at 12:08 PM Rating: Good
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Do you think he ever got into fights with Purple Drank Man?

Edited, Apr 13th 2013 2:09pm by Spoonless
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#15 Apr 13 2013 at 12:11 PM Rating: Good
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Spoonless wrote:
His Excellency Aethien wrote:
Guenny wrote:
I think we're just jealous that we weren't the ones paid to do this.
I'm really not. Endless meetings with clients who all have to have an opinion on everything because they're the boss and that's what they do, throwing around things like "make it more hip" and "it needs to POP more" and similarly vague and meaningless statements. Meanwhile you're slowly whittled down until you're little more than a tool in the hands of an idiot with no idea of design, what looks good or how to reach the right audience.
http://sharpsuits.net/Home

Edit: Also, this: http://theoatmeal.com/comics/design_hell

Edited, Apr 13th 2013 1:53pm by Spoonless
Like that, yes.
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#16 Apr 13 2013 at 12:24 PM Rating: Good
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His Excellency Aethien wrote:
I feel sorry for you then because clients like that drain my will to live.
Luckily there are more clients who actually listen to what the designer has to say here and you can actually make something good looking.


I work in communications, not design, but the bullsh*t is similar. Except people ask me questions about policies/spending money on this or that and I find creative ways for them to not commit to anything.

I'd rather write press releases talking about the kool aid man's backstory. Sounds less stressful.


Edited, Apr 13th 2013 11:32am by Olorinus
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#17 Apr 13 2013 at 1:35 PM Rating: Excellent
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I'd rather not work for Kool Aid to begin with, looks like too much design by committee. I like living in the Netherlands, people seem to have quite a lot of respect for designers here.
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#18 Apr 13 2013 at 2:05 PM Rating: Good
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Spoonless wrote:
Do you think he ever got into fights with Purple Drank Man?

Edited, Apr 13th 2013 2:09pm by Spoonless



There's a Purple Drank Man?
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#19 Apr 13 2013 at 2:07 PM Rating: Excellent
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Google gives me this:
Screenshot
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#20 Apr 13 2013 at 6:06 PM Rating: Excellent
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His Excellency Aethien wrote:
This sounds like an advertisement campaign they spent too much time thinking and talking about.

I work in commercial production and I can tell you that every single ad agency "creative" is spending his entire day trying to justify his salary.

I also cringe every time I have to use the title "creative director" in a per pro book. When it comes to commercial scripts, I have more taste in my *****.
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#21 Apr 13 2013 at 6:18 PM Rating: Good
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I am a graphic designer, although I may soon beworking as one of those ad agency creatives (although not one very high up in the hierarchy). I'm guessing they'd love to give you something brilliant to work with but they're busy getting anally violated by a client they can't afford to say no to.
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#22 Apr 13 2013 at 9:28 PM Rating: Excellent
stupidmonkey
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I have long asserted that television commercials are the Art Form without a Soul.

ETA To hear some of these self important pricks speak, they seem to think that their words ar on par with Shakespeare, their images on par with Michaelanglo and their ideas on par with the wheel, fire, and sliced bread all rolled into one.

In other words: They have drank their own Kool Aid

Edited, Apr 13th 2013 8:30pm by stupidmonkey
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Curses, beaten by Professor stupidopo-opo.
Annabella, Goblin in Disguise wrote:
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#23 Apr 13 2013 at 9:48 PM Rating: Good
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Spoonless wrote:
Do you think he ever got into fights with Purple Drank Man?

Edited, Apr 13th 2013 2:09pm by Spoonless


I think he stole Purple Drank Man's wife...

http://www.adweek.com/files/stylus/83229-KoolAid_soda1.jpg
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