Jophiel wrote:
Smasharoo wrote:
There's pretty much zero chance this movie doesn't make more money than it would without the NK cyberattack angle.
Impossible to disprove, but Hollywood Stock Exchange had the film estimated for $57 million at the box office after four weeks and maybe $70 million total before it left theaters. So it would have to make both that by streaming it PLUS the people who would have seen it via "video on demand" anyway but who are now part of the first figure. Last night, nine of us saw it for less than the price of a single theater ticket. Granted we probably wouldn't have all bought tickets but I bet at least two of us would have (one couple). At least one other who would have rented it or saw it on demand (for a fee) who now won't.
The movie wasn't bad and didn't need some giant stunt to salvage it. If it comes out that I'm wrong I guess I'll say "Welp, I was wrong" but I don't see the benefit. Depends a lot on the reports from its take on Christmas Eve and Day since I'd guess most "Yay America" people will watch it then and not a week from now.
Edited, Dec 25th 2014 8:22am by Jophiel
9 people watching it is a net loss for them, but if the average is in the 1-4 person range I think they win. It's cheaper for the consumer to see in every case though, but they miss out on the privilege of having loud talkers disrupting their viewing experience. It has value also as a test case for the model. When the numbers come in, we shall see.