Good choice Heff, since Maxim doesn't already exist.
This'll be classier. The Esquire of Maxims!
I actually had a subscription last year since it was one of those $5 deals from one of those CheapDiscountMagazineDeals.com sites. I figured that, for five bucks, you couldn't really go wrong. The "20 Questions" portion was usually worth reading and boobs are still boobs. Still, I wouldn't have wanted to pay more than five bucks for the year's worth (10 issues, really since they do two double issues to save costs).