Okay, as I'm sure we've all noted, there's plenty of bitterness in the air about how gil sellers have killed our economy, prices are too high, and all sorts of assorted other complaints. On the brighter side, there seem to be many people who want to find a solution.
But what troubles me is that so many of you are going about this completely the wrong way. You're looking at it from your perspective; how it's detrimental to your gameplay. I'm here to hypothesize, that maybe, just maybe, SE couldn't care less whether or not you're having as much fun as you could. SE is a corporation out to make a profit. Don't get me wrong; there are probably many individuals who work at SE who want to make your gaming experience enjoyable. But you see, these people, more likely than not, are not in charge of marketing or PR.
SE gave us a game. We pay 13 bucks a month to play this game. But hey, you all know that. What's important to note is that the gil sellers fall into the grouping of "we". They pay 13 bucks a month as well to play this game. Putting aside the ToS for a second, player A's legit account has no more value to SE than player B's gil selling account.
Now, let's reel the ToS back in. It clearly forbids the selling of gil, loopholes be damned. They could very easily get rid of the gil sellers if they cared to by utilizing the "we reserve the right to ban your account at our discretion" part of the EULA. Yet, they don't; that account is paying them 13 bucks a month after all.
But you might ask, "why even have a clause against gil selling in the first place? They must care!" Let me draw up a scenario for you in which that clause does not exist. A player, let's call him Cloud, is the owner of a Kraken Club. On his server, a Kraken Club goes for...I dunno, 17 million gil. One day, SE has to do a rollback of Cloud's server. Sadly for Cloud, this rollback brings him back to a point where he not only has the club, but not the gil to buy it either. Cloud is understandably pissed. Ah, but there is hope! IGE has 17 million gil going for 1000 dollars. Cloud gets it in his head to sue SE for the time spent attaining 17 million gil. As IGE can be used to establish a real world exchange rate for gil to dollars, Cloud's victory is not completely implausible. It would probably be thrown out by any judge, but hey, it could happen. Let's say it does happen. Sets a precedent. Now, Vincent wants the time he lost on his Scorpion Harness back and wins his case. Red wants compensation for his Royal Cloak. So on, and so forth.
Since all SE has to write a paragraph to prevent this possibility, they decide to take this effortless precaution. Now seeing as I'm not CEO of SE, I can't say if this is true or not, but it's the explanation I've come up with for that clause being there. Take it as you will.
So, back to the point: SE doesn't care about a legit player any more than it cares about a gil seller so long as they're paying the same amount of money. So, what solution does this leave us with? I got one for you.
Quit. I'm dead serious. Quit and send a letter explaining why you quit. If you want to do something about gil sellers, go straight for SE's wallet. They don't care about our petitons; they know full well that the majority of you are going to keep paying them no matter what. If you want to send a message, send it to their finance department. If they lose enough money because of gil sellers, I guarantee they will do something. They'd be idiots not to.
But of course, the majority of people will not quit, myself included. So here we are. Me, I'm not too worried. I managed to deal with Sega's apathy towards dupers in PSO, I'm sure I'll get through this.